Taobao Shops Masterlist and Useful Tips! (2023)

It's already been a while since I've published my first post, and I've been getting a lot of questions regarding the various stores I order from; which store is good for what, how do the sizes work, is this one good or trustworthy, and so on.
In response to all these, I'll be making a complete masterpost of my favorite Taobao stores, my impressions and appreciation, and I'll be including a short and practical guide to safe Taobao shopping!

The following list will include mainly gyaru, himekaji, mori, natural kei and general cute stores. It's still incomplete as I've only made 5 orders as of now and haven't had the chance to try out all the stores that interest me; I'll be updating this with time!


fairy kei, himekaji, roma || clothes, outerwear and accessories

My all time favorite taobao store and one fo my favorites altogether. They specialize in cute fashion, sometimes more on the fairy side, sometimes more on the gyaru side, but always extremely pretty. They release small collections about once a month, always following the season's trends perfectly, and staying true to their unique style. They carry everything except bags, shoes, lingerie and hats, which I hope they eventually will soon.
Quality: 8/10

fairy kei, himekaji, otome/sweet || clothes, outerwear, shoes and accessories

I haven't actually ordered from them yet, but their rating is fairly good and I've heard good things about them. Their style is a bit over the top, sometimes bordering on bad taste, but their more simple items are cute. They also carry a good selection of cute shoes and boots similar to Yumetenbo.

Quality: N/A


zipper, mod, otome, casual gyaru || clothes and outerwear

I haven't tried out CiciShop either as they're not exactly my style, but I enjoy the whole concept and overall look of the brand, the attention to detail and effort put into marketing. CiciShop's look is similar to Zipper with a more classic twist. They release new collections every season and have a very good rating.

Quality: N/A


fairy kei, roma, zipper, casual gyaru || clothes, outerwear, accessories, wigs and shoes

I have mixed feelings about them, mainly because my experiences with them are so-so. I've ordered shoes from them and the color was slightly off than showed on their website, and the quality was also a bit less than what I expected. Though they're still a taobao shop so I wasn't that surprised. Their designs are cute but I'd like to order from them again to completely make up my mind.

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Quality: 7/10


fairy kei, spank!, mahou kei || clothes, roomwear and accessories

Extremely cute shop from which I've seen a couple worn things that seemed of very good quality. They make their own original designs and release them one by one on pre-order basis (I believe). I'd definitely like to get something from them but I've yet to find an item that really caught my attention.

Quality: N/A


mori, natural kei, cult party, dolly kei || clothes, outerwear, accessories and shoes

One of them most well-established brands on taobao. They have their own unique style and put a lot of effort into marketing their clothes (graphic and web design, photoshoots, promotions). The quality is also really great, and although the prices are a bit higher than what you'd expect from a taobao store, you get what you pay for!

Quality: 9/10


mori, casual, otome || clothes, outerwear, accessories, bags and shoes

I own several pieces from ForestGirlFans, and I adore them. They are not rated two gold crowns for nothing! I'm not really into mori, but their clothes are also great for casual gyaru wear! All my comfort clothing is from them. They also update their store pretty frequently following the seasons. Totally recommended!

Quality: 9/10


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mori, casual, korean fashion || clothes, outerwear, accessories and shoes

A very cute and simple store for mori and cute casual styles. I have yet to order from them but I'm confident their products are great quality-wise, similar to the more cute style of Korean store Style Nanda.

Quality: N/A


casual, zipper, otome, korean fashion || clothes, outerwear and accessories

Like Maggie-Z or CiciShop but with a more urban and pop twist. They have very good feedback and all their products seem to be originals, although the style is similar to a good variety of Korean fashion stores.

Quality: N/A


gyaru, himekaji, korean fashion || clothes, outerwear and accessories

Maykii is a certified store on TMall. Their style is pretty similar to Candy Rain; weird cutesy designs and some over-the-top pieces. You'll need to filter through the weird stuff to find the wearable items, but it's still worth it and suitable for a variety of styles.

Quality: 8/10


TMall certified

gyaru, himekaji, otome/sweet || clothes, outerwear, shoes and accessories

(Video) How to: use a Shopping Service for Lolita

Viobo is another shop selling cutesy chinese womenswear like Candy Rain, and where you can find some cute simple items here and there. Some clothes are of very bad taste and look like they're made with weird lace, but in the middle of it you'll find cute shorts or tops that'll work in your gyaru wardrobe.

Quality: 8/10



accessories, stationary, school supplies, various merch

A cute reseller carrying various merch from san-x and others, especially rilakkuma, sumikkogurashi and sentimental circus. Their products are authentic and come directly from Japan. I wouldn't recommend to get out of your way to make an order from them only, as it is way more simple to purchase from Rakuten global or elsewhere, but they're a good alternative if you're already making a taobao order and want to buy a few supplies at the same time.

Quality: 9/10


gyaru, also works with all styles || wigs

A store that carries PRISILA wigs at a really reasonable price. I'm not 100% sure they're not replicas since the difference in pricing is huge, but their rating is fairly good. I ordered a wig and two half wigs from them and the quality is amazing, so wether or not it's the real deal, I recommend checking them out.

Quality: 8/10



Now for the quick shopping guide! I won't make this super detailed since there are already plenty of great taobao guides out there, but I figured covering the basic stuff would be important.


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Before buying, make sure the shop you're looking at is trustworthy. For that you can check in a few places; first, the store's rating, based on the number of feedback from customers.
It starts with the hearts and goes up to gold crowns. Try to buy from stores that at least have one blue crown.

You can also check the reviews on here and google translate them if needed. This section will give you a rough idea of the customers' appreciation of the product

(The image here is taken from the page of a dress by Bobon21. It shows the item has 203 reviews and comments from customers, often with irl and worn pictures attached.)

Stay away from replica stores as much as possible, and be very cautious with resellers.
Another way to judge the store's legitimacy is to take a look at their site layout and product selection. A safe shop will at least have a header or a bit of graphic design here and there, and will usually specialize in a certain style (all mori, all fairy, all lolita, etc.) or a specific type of product (just accessories, just nails, just shoes, etc.). I stress the word usually; it's really a matter of using your better judgement.


TMall vs Taobao

It's important to understand the difference between the two. Well-known site Taobao is built on a market system, or "customer to customer". It allows everyone to have their own store and sell what they want. The stores' reliability is based on customer feedback only. It is pretty similar to ebay.
TMall, or Taobao Mall, is literally like an online shopping mall, and works on "business to customer" basis. It only allows legitimate manufacturers and brands that would've had to provide legal documents to be registered.



A majority of stores carry one sized clothes, sometimes S/M/L, but the measurements vary a lot.
Here's a list of some translated terms you'd need off their size charts to make sure an item fits you:

腰围 /中腰 : waist 裤长 : pants length

臀围 : hips 裙长 : skirt length

胸围 : bust 大腿围 : thigh circumference

肩宽 : shoulder to shoulder length 裤管围 : pants hem

袖围 : sleeve cuff circumference

袖長 : sleeve length

衣长 : general length of item

Tip: Take your measurements once and make your own chart, so you don't have to measure yourself every time!



Some stores like to post their product and promo information on a picture instead of as text, which means you won't be able to copy/paste it on an online translator when you need it. To help you with this, Google Translate has a handwritten translation option for some langages including Chinese, Japanese, Korean and a majority of other langages that don't use the roman alphabet. I'm sure most of you already knew this, but it's something I discovered recently so I thought maybe talking about it could help !

You trace the characters and chose from the different choices given. Don't worry if you don't know anything about Chinese, or if you don't have a tablet to make it accurate; it doesn't recognize the strokes at all, only the shape.

(Here I just translated the title of a song from my Itunes library. The title is "forgot how to be happy" but you still get the idea. Google Translate is always a bit off but it's not totally unreliable.)

Hope that helped at least a little! If you guys have any questions, don't hesitate to ask. Like I said, I will be updating this article with more stores and ratings as time goes by, so come back periodically to check what's new!

See you soon!


What is Taobao competitive advantage? ›

Extremely Low Prices. Goods from Taobao are cheap primarily because of the low cost of labor in China, low cost of materials, low cost of doing online business in Taobao, and high competition among sellers.

Which Taobao agent is the best? ›

Top 10 Best Taobao Agents in China
  • Leeline Sourcing. Established in 2009 in Hong Kong, Leeline Sourcing is one of the best Taobao agents in China. ...
  • Basetao. Basetao is among the best Taobao English agents. ...
  • Cssbuy. Cssbuy is one of the cheapest Taobao agents like Basetao. ...
  • Superbuy. ...
  • Ytaopal. ...
  • 42agent. ...
  • Bhiner. ...
  • Tbfocus.

Is there a Taobao English version? ›

Step 1: Translating Taobao into English

The website is in Chinese, with most sellers using simplified characters. So if you're not already, use Google Chrome, which should automatically give you the option to translate (if not, add the Google Translate Extension) for diving into the glorious world of Taobao.

How can I use Taobao without knowing Chinese? ›

Don't worry, you don't need to translate your name to Chinese, as English letters can be used for your username and password. This also requires your phone number, as a verification code will be sent to you via SMS to complete your registration. After that, you should be automatically logged in.

What makes Taobao successful? ›

Things offered for purchase:

While Taobao is known for it's wide range of products and competitive pricing, they are also known for hosting sales of limited edition and rare products. Sometimes you can get auctions for some rare products such as cultural artifacts, gemstone and many more.

What is so special about Taobao? ›

Taobao is the biggest consumer-to-consumer (C2C) e-commerce platform based in China. You can get clothes, accessories, gadgets and even computer hardware at very low (dirt cheap) prices.

Is it cheaper to buy direct from Taobao? ›

Of course, you can use an agent but direct shopping will save you money. you'll avoid agent's fees of up to 10% and the expensive international shipping fee they charge. so here are step-by-step English guides to get you started on your Taobao shopping journey even if you can't read Chinese.

Is Taobao cheaper than AliExpress? ›

While prices for individual items are lower on Taobao, ordering in bulk is cheaper on AliExpress. If you are a dropship or eCommerce shop owner and need to buy just a few items, you should choose Taobao.

How much does shipping cost from Taobao? ›

For now, Taobao supports only one shipping method to the U.S., which is consolidated shipping by air. The shipping fee is calculated based on the weight of the item. The first 0.5kg costs 85RMB. And for the next 0.5kg, you're charged 47 RMB.

Is Taobao cheaper than Shopee? ›

But Taobao is no more the cheapest around. In fact, Shopee is cheaper for many items, especially when you only want to buy 1 or 2 pieces.

Can I change currency in Taobao? ›

To change Taobao currency to SGD, you just need to register for a Taobao account before entering your cell phone number. Then, to change your country code, just press “+86.” Simply check for the country code ” +65″ (Singapore) in the list of countries. You may now use Taobao with SGD currency!

Is Taobao safe to use? ›

It is safe to buy on Taobao. Taobao provides Asia's largest and safest online trading platform for all kinds of clothing, beauty, home, digital and other daily necessities. There are hundreds of millions of transactions every day, and the payment is in process.

Does Taobao have free shipping? ›

When you return to Taobao's homepage, you should be able to see the prominent “Free Shipping to SG” section. Tap into the section banner and you'll enter the Free Shipping Zone. Items here qualify for free shipping, usually with a minimum spend of ¥299 (~S$60.70).

How can I shop in Taobao in English? ›

Get the Taobao website translated with the Google Chrome page translation function! Access the Taobao website on your Google Chrome browser and simply click the translation icon in your search bar. If you don't see the icon on your browser, you can switch it on in your settings with these simple steps.

How long does Taobao shipping take? ›

Taobao shipping time to USA, Canada, UK

Items usually take 3 weeks or more to enter the country. Then another week or more to clear your local customs. You will then have to wait a few days for your local postal service to deliver it to your doorstep. So, 3-5 weeks is a conservative estimate.

What is Taobao business model? ›

Taobao uses a freemium business model in which it allows its customers to use its site without paying any fees and provides premium services on a paid subscription. By using this business model it is able to capture more than 60% of the market share in China.

How popular is Taobao? ›

Since launching in 2020, Taobao Deals has amassed more than 240 million active annual users as of September. It was the fastest-growing smartphone app in China in terms of total user growth last year, according to Beijing-based internet business intelligence firm QuestMobile.

How does Taobao live make money? ›

The way Taobao makes money is straightforward, by charging sellers for SEO-like advertising, which accounts for approximately 80% of Taobao's total revenue. As a result of its fee-free business model, it is not necessarily in Taobao's interest to drive more sales.

Why are things so cheap on Taobao? ›

One advantage is that labor costs is low than almost any other countries . Taobao sellers can get cheap products from factories directly and sell on taobao with affordable prices. the competition also makes the sellers set the price low low again.

Are Taobao items authentic? ›

Personally, Taobao is pretty good. They offer a lot of products at a fairly cheap price. Just remember that if you are looking to buy expensive and authentic items, Taobao may not be right for you. There are a lot of fake items on Taobao but they are still pretty good items with decent quality and at a low price.

How many sellers are on Taobao? ›

Taobao is a Chinese eCommerce site founded by the Alibaba Group in 2003. It was initially created to counter the dominance of eBay in the Chinese market and increase trust between the buyer and the seller. Taobao sells advertising placements to more than 8 million sellers on its platform.

Which Taobao shipping is the fastest? ›

The first is Direct Delivery (官方直邮). This can be done via air (空运) or sea freight (海运), with air shipping being much faster but more expensive.

Which Taobao shipping should I use? ›

Both “官方集运 – 空运” (Consolidated Shipping – Air Freight) and “官方集运 – 海运” (Consolidated Shipping – Sea Freight) are the best methods because it's more convenient to consolidate everything into one package for optimal shipping. Consolidated shipping is also slightly cheaper than direct shipping.

How long can items stay in Taobao warehouse? ›

Your items can only be stored at the warehouse for a maximum of 20 days. Subsequently, you'll be charged ¥1 (Chinese yuan) per day for storage.

What is the difference between Alibaba and Taobao? › is essentially one of the world's largest B2B marketplaces online. They do international B2B as well as domestic B2B trading within China. Taobao (or more formally, Taobao Marketplace) is like China's version of, though with fewer auctions and more fixed-price sellers.

Does Taobao take Paypal? ›

We accept Paypal, Visa, MasterCard and other credit and debit cards payment for Taobao agent service, items and international shipping. We do not charge the commission for payment, it means that the amount you want to add to your account in our order system will be credited in full to your balance.

Is Shein part of AliExpress? ›

they are separate companies that are united by only 1 fact: they are from China. All other aspects (products, terms, customer policy, prices, a range of products, and product collections on Shein and AliExpress, as well as the shipping methods and costs, etc.) are absolutely different.

Do Taobao ship internationally? ›

While you may be able to pay using international payment methods for most Taobao goods these days, most Taobao stores do not offer international shipping and even the few that do may not be familiar with it and may not be able to offer you the best shipping rates since Taobao stores are mainly focused on selling to the ...

How long does it take Taobao to ship to Singapore? ›

Taobao shipping: How to choose
Taobao shipping optionExample costsDelivery time
官方集运 - 空运 Guānfāng jíyùn - kōngyùn Consolidated air freightCNY19 to 500g, then CNY15/500g5 days+
官方集运 - 海运 Guānfāng jíyùn - hǎiyùn Consolidated sea freightDepends on the size, weight and volume15 - 30 days
2 more rows
Jan 21, 2022

How do I combine Taobao packages? ›

Once logged in, click on “我的淘宝” (Account) to access all your orders. Click on “待收货” (Items Not Received) to see all your items that's already sitting in Taobao's consolidation warehouse. Then, click on any one of the orange buttons that say “合并转运” (Consolidate).

How do I change my Taobao App to English? ›

To translate the Chinese pages of Taobao, click on the icon (similar to the one on Google Translate) and go under “Translate”. To set English as the translation, go to the icon and then hit “Options”, “Change language”, then choose English and hit “Translate”.

Is Shopee the same as AliExpress? ›

Product prices

Still, its price on Shopee is lower than on AliExpress. In addition, you can find lots of local brands on Shopee that don't sell their goods on AliExpress. Shopee stores also sell groceries which you can't find on the Chinese platform.

How do I return something to Taobao from Singapore? ›

Step 1: Go to your Order page to look for the product that you want to return. Once you locate the product, click '退换'(English translation: Return) to initiate the return process.

Do I need Alipay for Taobao? ›

Making payment

For overseas shoppers, Taobao accepts a wide range of secure credit card payments, including Visa, Mastercard, and American Express. However, you would still need to make the payment through Alipay. Your Alipay account name will be your mobile number, eg. 65-91234567.

What is Ali payment? ›

Alipay is a digital wallet in China that has more than a billion active users worldwide. Alipay users can pay on the web or on a mobile device using login credentials or their Alipay app.

How can a foreigner create a Taobao account? ›

Step-by-step guide for creating an account on Taobao
  1. Step 1: Go to the Taobao Registration Page and select English in the top right-hand corner.
  2. Step 2: Enter your Chinese mobile number and the verification code that appears, then click the orange button.
  3. Step 3: Create a username and password for your Taobao account.
Aug 27, 2014

Is buying from Taobao good? ›

I had a very nice purchasing experience in taobao, since all the items here are below the market price with good quality and the delivery time was faster than expected. Several payment methods are allowed, much easier and faster to get your refund once you returned items within 7 days. It is really a trusted website.

Is Taobao chinese or Japanese? ›

Taobao (Chinese: 淘寶) is a Chinese online shopping platform. It is headquartered in Hangzhou and is owned by Alibaba. According to Alexa rank, it is the eighth most-visited website globally in 2021.

How can I buy from Taobao directly? ›

How to buy on Taobao(Mobile App)
  1. Sign in to your Taobao account in Taobao App.
  2. Search through categories.
  3. View and select a product.
  4. Add the item to cart.
  5. Proceed to the Taobao checkout.
  6. Enter a shipping address.
  7. Choose a payment method.
  8. Obatin tracking code & book forwarding service.
Mar 30, 2022

Is Superbuy trustable? ›

Super Buy has a consumer rating of 5 stars from 1 review indicating that most customers are generally satisfied with their purchases. Super Buy ranks 169th among Discount Shopping sites.

Is Taobao focus good? ›

Taobao Focus has a consumer rating of 1.58 stars from 12 reviews indicating that most customers are generally dissatisfied with their purchases. Consumers complaining about Taobao Focus most frequently mention customer service problems.

Is BaseTao reliable? ›

BaseTao has a consumer rating of 5 stars from 3 reviews indicating that most customers are generally satisfied with their purchases.

How can I buy agent from Taobao? ›

You browse the product on Taobao and find the product you want, copy the product link, and then paste it into the input box of the agent website, then your product page will be displayed. You just need to add it to the shopping cart.

Can you return Superbuy? ›

If you decide you do not want parts or a replacement unit, you can return the item under our standard return policy. If you received a damaged product or the wrong product and we cannot solve the issue with either a full replacement or replacement parts, we will pay to return the item us, on top of the refund.

How long does it take to get reps from China? ›

Depending on how the seller shipped your order, it might take 10–90 days to receive a package from China. The delivery time varies from the: Process time of: The seller.

How do I pay Superbuy? ›

Payment Methods: PayPal, Credit Cards, Wechat, Alipay, Chinese Debit Cards, Bank Tele Transfer.

How do you know if a seller is good on Taobao? ›

It is very easy to identify gold medal sellers either on individual store web pages or on product search pages. Simply find the gold medal icon, as in the screenshots below, all circled out in red. Besides finding the gold medal seller, usually presents a general description of sellers and their stores.

What is Taobao focus? ›

Taobao FOCUS is an online company providing shopping service from China, and offers international shipping.

How do I report a seller on Taobao? ›

If all else fails, call the Taobao helpline at 800 188 6018 or access the help chat function (you have to type in Chinese though). The Taobao helpline has an English option but erm, you might have to speak a bit slower and clearer. Also, as frustrated as you may be, try not to vent your anger on the call operator.

Can you use Paypal on Taobao? ›

We accept Paypal, Visa, MasterCard and other credit and debit cards payment for Taobao agent service, items and international shipping. We do not charge the commission for payment, it means that the amount you want to add to your account in our order system will be credited in full to your balance.

What is Taobao agent? ›

Taobao agent is a person or organization that buys from on behalf of other person or company in exchange for a commission. Taobao agent is in charge of finding, buying, checking and shipping of goods from Taobao seller to the client.

How can I buy Taobao in Canada? ›

Does Taobao Ship To Canada? No, Taobao does not ship to Canada, but I've designed a process for getting any Taobao order shipped to Canada with zero headaches. It involves using a package forwarder: a warehouse in the United States that will accept your Taobao order and forward it on to you in Canada.

Does Taobao offer free shipping? ›

Search for Items That Qualify For Free Taobao Shipping

Once they're loaded, activate the Free Shipping filter by tapping the “跨店满299包邮SG” (Free Shipping With ¥299 Spend) button below the search bar.

Is Taobao banned in India? ›

In a statement announcing the ban, the Indian IT Ministry alleged that these apps were engaged in activities that threatened India's national security and were prejudicial to its sovereignty. Aside from AliExpress, the list of banned apps includes popular video-sharing app Snack Video and e-commerce app Taobao Live.

Does Taobao have free shipping? ›

For an even better deal, do check out Taobao's ¥299 Free Shipping Zone while browsing the app. You may save some money with the free shipping even if the items are slightly costlier than the other seller who's offering the same product at a cheaper price.


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